PPC & Ads · X post · source Oct 28, 2026

20 PPC Skills with Human Approval in Claude and the Amazon Ads MCP

Run day-to-day PPC work through Claude without letting it change the account unreviewed

He describes the split as 'The agent drafts.

Per source Self-reported by the source, not independently verified.

Copy-paste prompt

Copy-paste promptStarter prompt (written by us)
You are my Amazon PPC assistant with access to my Amazon Ads account. Draft, don't change anything.
1. Pull the last 30 days of Sponsored Products search terms.
2. Propose bid changes in one table (campaign, target, current bid, proposed bid, reason).
3. Propose negative keywords in a SEPARATE table (search term, campaign, clicks, spend, orders, why it should be negated, and any sign it might still convert).
4. Stop and wait. Apply only the rows I approve, and list exactly what you changed.

The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].

What they did

An Amazon marketing specialist who says he manages about $3.6M a year in Amazon ad spend built 20 Claude skills around his PPC work on top of Amazon's Ads MCP, which lets Claude read and change an ad account in plain English. Every skill follows one fixed rule: 7 steps, and a human approves before anything goes live. In the replies he adds that negative keywords get called out on their own so he can read them carefully, and that he keeps adding rules to filter out bad ones before they reach him.

How it went

He describes the split as 'The agent drafts. I decide.' Negatives are the step he trusts least: 'A bad bid I can undo in a day. A wrong negative can sit there for weeks before the data shows it, so that step still gets my slowest review.' He shares no performance numbers.

We only report what the source says. Results are self-reported unless noted.

Worth knowing

A short post plus replies, with no results shared. The useful part is the review order: bids are easy to undo, so the slowest human check goes on negative keywords.

Original source

X postSam Velez (@samuevelez)Published Oct 28, 2026 · x.com https://x.com/samuevelez/status/2115442364689031581Open the source

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