PPC Audits with the Amazon Ads MCP Server and Claude for Amazon Sellers

What they did

Walks through connecting Claude Desktop to a hosted Amazon Ads MCP server, pointing it at a low-spend test profile, and running three audit prompts: a campaign audit, search-term mining, and keyword cleanup.

How it went

The author claims the three prompts replace '2-3 hours of senior PPC analysis' with '5 minutes of prompting.' He warns that reporting is asynchronous (10-30 minutes per report, so pull once and question the loaded dataset) and to start read-only before allowing writes with human approval.

We only report what the source says. Results are self-reported unless noted.

Worth knowing

This is a how-to plus the author's estimate, not a measured before/after on a named account.

Copy-paste prompt

1. Campaign Audit
"Flag every campaign with ACoS above 35% and spend above $200 in the last 30 days. Rank them by wasted spend."

2. Search Term Mining
"Pull 60 days of search-term data from every Auto campaign. Find terms with two or more orders and ACoS below 25% that aren't already running as Exact Match. Group them by parent ASIN."

3. Keyword Cleanup
"Find every Exact Match keyword with more than 50 clicks in the last 30 days and zero conversions. Show me the bid, spend, and campaign."

This prompt is quoted or closely adapted from the original source. Replace anything in [brackets].