Sponsored Products Campaign Creation with the Amazon Ads MCP Server for Amazon Sellers

What they did

Amazon Ads opened its MCP server in beta. It connects AI agents such as Claude, ChatGPT or Gemini to Amazon Ads API functions (create, update or delete campaigns, reporting, account settings, billing) and adds pre-built multi-step tools. One tool creates an end-to-end Sponsored Products campaign (campaign, ad groups and ads) from a single prompt. Another expands existing campaigns to a new country.

How it went

Amazon says the single-prompt tool 'generates a ready-to-launch campaign that only needs review and approval.' Available globally in open beta to Amazon Ads partners with active API credentials. Amazon published no performance figures.

We only report what the source says. Results are self-reported unless noted.

Worth knowing

Requires Amazon Ads API credentials. Amazon itself notes that connectivity alone 'doesn't guarantee reliable outcomes.'

Copy-paste prompt

Using the Amazon Ads MCP tools, draft (do not launch) a Sponsored Products campaign for ASIN [ASIN] in the [marketplace] marketplace:
- Campaign name: [name], daily budget $[x]
- One auto ad group and one manual exact ad group with these keywords: [list]
- Starting bid $[x]
Show me the full structure for review. Only create it after I reply "approve".

The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].