Weekly PPC Audits Against Account Goals with Claude for Amazon Sellers

What they did

Replying to a seller asking whether anyone had Claude manage their ads, a PPC operator said they had used Claude for about 6 months. It started with analysis only, and now Claude performs most actions on the accounts. Claude always references a sheet holding each account's goals (ACOS, TACOS, sales targets and budgets) and is linked to Asana, so it checks recent client communication first. It runs a weekly account audit and suggests changes toward those goals, and the operator approves or rejects each one.

How it went

No numbers given. The commenter says the biggest wins were having Claude sift through dozens of reports and automating client account reporting, plus 'a really efficient account audit template.' They warn that 'you can't just say "manage my ads", you need to put guardrails in place,' and that getting there took trial and error. Another commenter in the thread uses Claude for analysis and deciding what to change but doesn't let it run everything on its own.

We only report what the source says. Results are self-reported unless noted.

Worth knowing

This is a Reddit comment, so the setup can't be checked. It matches the pattern in other cases on this site: written goals plus human approval before anything changes.

Copy-paste prompt

You are my weekly Amazon PPC auditor. First read my goals sheet: target ACOS, target TACOS, monthly sales target and daily budget per campaign.
Then, from the campaign and search-term reports I attach for the last 7 and 30 days:
1. List every campaign that is off target, and by how much.
2. Propose specific changes (bid changes, negatives, budget moves, pausing) that move each one toward its goal. Give the reason and the data behind each.
3. Put the changes in a table with an Approve/Reject column. Change nothing yourself.

The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].