Images & Video · Amazon announcement · source The page shows no publish date; its footnote cites 'Hisense Mexico/EPA, Mexico, 2025'. · Added
Localized Ad Images with Amazon's AI
Make local, audience-specific ad images fast instead of waiting a month for new creative
“ROAS up 48%”
Per source From Amazon itself, not independently tested.
Copy-paste prompt
My product is [product]. Describe 7 lifestyle image concepts for Sponsored Brands ads, each aimed at a different buyer group: [list groups]. For each, give the setting, who or what is in the scene, one short on-image message, and the prompt I should type into Amazon's image generator. Keep the product exactly as it looks in my listing photos.
The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].
What they did
Hisense Mexico and its agency EPA tested Amazon's AI image generation in a sponsored ads campaign, because global creatives didn't appeal to local buyers and a new asset could take up to a month. They made lifestyle images with custom backgrounds for different audience clusters, including non-traditional audiences, produced up to seven creative variations per product instead of one or two, and refreshed creatives monthly. Within a couple of months they scaled to seven business lines that previously had no image creatives.
How it went
Amazon Ads reports CTR up 50%, ROAS up 48% and ACOS down 32%, beating goals of +30% CTR, +25% ROAS and -10% ACOS, with creative production time dropping from four weeks to under an hour.
We only report what the source says. Results are self-reported unless noted.
Worth knowing
Amazon's own case study of its own free tool; its footnote cites 2025 data. No control group is described.