Images & Video · Amazon announcement · source The page shows no publish date; its footnotes cite 'FyterTech, US, 2025'.

Product-in-Use Ad Images with Amazon's AI

Create realistic product-in-use images for Sponsored Brands and display ads

8 hours

“8 hours of creative development saved per new product listing”

Per source From Amazon itself, not independently tested.

Curated by Jordache Perozzo, founder of SellerSlice. Reviewed for sources, not personally tested.

Copy-paste promptStarter prompt (written by us)

Here are my current listing images and ad creatives for [product]: [describe or attach]. List which image types are missing (lifestyle, in-use, scale, seasonal). For the three most important gaps, write a prompt for Amazon's image generator showing the product being used in a plain, realistic setting, and say whether each should go into a Sponsored Brands ad, a display ad, or a Manage Your Experiments test on the listing.

The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].

What they did

Onkata, an Indiana brand management company, used Amazon Ads' AI image generation for its partner brand FyterTech, a sorbent manufacturer, to show the products in use in simple, realistic settings. Its process: find listings and campaigns that are short on images (often lifestyle shots), generate a portfolio of images using adjusted 'Ideas for you' prompts and 'Styles' for seasonal themes, get the brand's approval, then add the images to Sponsored Brands or display campaigns, or to listings for A/B tests in Manage Your Experiments.

How it went

Amazon Ads reports customer awareness up more than 50% since launch, consideration up 10%, ROAS 3x FyterTech's normal ROAS goal, 8 hours of creative development saved per new product listing, and 3x more creatives than its average.

We only report what the source says. Results are self-reported unless noted.

Worth knowing

Amazon's own case study of its own tool, with 2025 figures. It's an upper-funnel campaign, and awareness is measured since launch, not against a control.

Original source

Amazon announcementAmazon AdsPublished The page shows no publish date; its footnotes cite 'FyterTech, US, 2025'. · advertising.amazon.com https://advertising.amazon.com/library/case-studies/fytertech-and-onkataOpen the source

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