Images & Video · Amazon announcement · source The page shows no publish date; its footnotes cite 'WD-40 Company, FR, 2026'.

New Product Launch Video with Amazon Video Generator

Make a launch video ad for a new listing with no sales history

tripled

“daily unit volume tripled”

Per source From Amazon itself, not independently tested.

Curated by Jordache Perozzo, founder of SellerSlice. Reviewed for sources, not personally tested.

Copy-paste promptStarter prompt (written by us)

I'm making a Sponsored Brands video with Amazon's Video Generator for [product]. From my listing below, pick the 4 images and 3 claims that best show what the product does in the first 3 seconds, and write a 6-second headline and a 15-second scene order I can steer the generator with. No claims beyond what's in the listing.

The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].

What they did

WD-40 Company and its agency Bizon launched a new degreaser in France in early 2026. They used Amazon's Video Generator, which builds video ads from product images and detail-page information, feeding it product visuals and lifestyle images already optimized for Amazon. The video ran as Sponsored Brands video in search and as online video through Amazon DSP, with before-versus-after measurement around the activation date.

How it went

Amazon Ads reports average daily sales rose more than 50% after video activation and daily unit volume tripled, 88% of purchases came from new-to-brand customers, and the video had a completion rate close to 90% and a 45% higher CTR than category benchmarks.

We only report what the source says. Results are self-reported unless noted.

Worth knowing

Amazon's own case study of its own free tool, measured before versus after (not a split test), on a big brand with an agency. The input that mattered: listing images that were already strong.

Original source

Amazon announcementAmazon AdsPublished The page shows no publish date; its footnotes cite 'WD-40 Company, FR, 2026'. · advertising.amazon.com https://advertising.amazon.com/library/case-studies/wd-40-and-bizonOpen the source

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