Images & Video · Amazon announcement · source The page shows no publish date; its footnotes cite 'MAM, UK, 2026'.

AI Video vs Studio Video A/B Test with Amazon Creative Agent

Test whether an AI-made video ad can match a traditionally produced one

39%

“39% more add-to-cart actions”

Per source From Amazon itself, not independently tested.

Curated by Jordache Perozzo, founder of SellerSlice. Reviewed for sources, not personally tested.

Copy-paste promptStarter prompt (written by us)

Help me plan an A/B test of an AI-made video ad against my existing video on Amazon. Give me: the one variable to change, how to split budget and audiences so no shopper sees both, how long to run it for a fair read, and which three metrics decide the winner (with the minimum difference I should treat as real).

The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].

What they did

Baby brand MAM and its agency Remazing used Amazon's Creative Agent with MAM's brand assets and product imagery to make a Prime Day video, refining the script over four rounds of feedback and centering it on product shots. They ran it as an Interactive Video Ad on Prime Video in the UK against a traditionally produced video, with equal budgets, near-identical impressions and audience exclusions so nobody saw both.

How it went

Amazon Ads reports the AI-made video drove 39% more add-to-cart actions at a 28% lower cost per cart-add, a 38% higher click-through rate and 35% more first-touch add-to-cart conversions than the traditional creative. Creative turnaround went from three months to a couple of weeks.

We only report what the source says. Results are self-reported unless noted.

Worth knowing

Amazon's own case study of its own tool, but a real head-to-head test under equal conditions. It's an upper-funnel Prime Video format, not a search ad.

Original source

Amazon announcementAmazon AdsPublished The page shows no publish date; its footnotes cite 'MAM, UK, 2026'. · advertising.amazon.com https://advertising.amazon.com/library/case-studies/mam-and-remazingOpen the source

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