PPC & Ads · Blog post · source Not dated on the page (checked Nov 4, 2026) · Added
Ad Dayparting with Xnurta AI Copilot
Lower ACoS without losing sales when ad tools are buggy and rigid
“a 7.5% decrease in ACoS in the first month”
Per source From the tool's vendor, not independently tested.
Copy-paste prompt
Here's my Sponsored Products performance by hour of day for the last 30 days: [paste]. Find the hours with the best and worst conversion rate and ACoS for each of my top 10 campaigns. Propose a dayparting schedule (bid multipliers by hour) and tell me which single-keyword campaigns are profitable enough to defend top-of-search. Explain each recommendation; don't apply anything.
The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].
What they did
Upexi, running ads for the supplement brand VitaMedica, switched to Xnurta's Sponsored Ads AI Copilot after bugs in its old ad tool went unnoticed for weeks. It turned on automated bid and budget dayparting, locked #1 and #2 top-of-search placement for its most profitable single-keyword campaigns, and grouped campaigns under shared goals so the AI could move budget to the best performers.
How it went
Xnurta reports a 7.5% decrease in ACoS in the first month while sales stayed stable, a 26% increase in profitability across AI-managed campaigns, and a 12.35% increase in sales on key product lines with 10% more spend. Dan Gessler of Upexi says the bid dayparting 'was fully automated once activated.'
We only report what the source says. Results are self-reported unless noted.
Worth knowing
A vendor customer story with no date or baseline numbers. A '7.5% decrease in ACoS' could mean 7.5 points or 7.5% of the old ACoS; the page doesn't say.