PPC & Ads · Blog post · source May 5, 2026
Auditing Amazon's Ads Agent Recommendations with Gemini
Check whether Amazon's Ads Agent is buying branded clicks, low-intent traffic or sales on low-stock ASINs
Guide only, with no account results.
Per source From a vendor-affiliated source (see Worth knowing), not independently verified.
Copy-paste prompt
I am uploading a raw dataset from my Amazon Search Term Report. Act as a Data Scientist specializing in e-commerce attribution. Task 1: Segmentation. Analyze the 'Customer Search Term' column. Identify any term that matches the string '[Your Brand Name]' or phonetic misspellings. Tag these rows as 'BRANDED'. Tag all other rows as 'NON-BRANDED'. Task 2: Quantitative Analysis. Create a summary table comparing these two segments across the following metrics: - Total Spend - Total Sales - Weighted Average CPC (Cost Per Click) - Conversion Rate (CVR) - ROAS Task 3: Agent Efficiency Score. Focus specifically on campaigns where the 'Campaign Name' indicates it is an Agent-managed campaign. Calculate the percentage of the Agent's total budget allocated to 'BRANDED' terms. Task 4: Interpretation. If the Branded Spend Share exceeds 20%, estimate the 'Cannibalization Cost' assuming that 60% of branded sales would have occurred organically without advertising. Provide a corrected 'True ROAS' for the Agent excluding these branded sales.
This prompt is quoted or closely adapted from the original source. Replace anything in [brackets].
What they did
A SellerMetrics guide by Rick Wong gives four Gemini prompts for auditing campaigns run by Amazon's Ads Agent: split branded from non-branded search terms and estimate cannibalization; classify non-branded terms as transactional, informational or navigational and list informational losers as negative exacts; merge ad spend with the FBA Inventory Health report to flag ASINs under 28 days of supply; and compare auto-generated against uploaded creatives.
How it went
Guide only, with no account results. It recommends guardrails from the findings: move branded bidding to a manual brand-defense portfolio, cut bids on ASINs under 30 days of stock, and negate informational terms. It suggests a weekly cannibalization and inventory check and a monthly intent and creative check.
We only report what the source says. Results are self-reported unless noted.
Worth knowing
SellerMetrics sells PPC software. Percentages in the article (such as 15-20% of prospecting budget wasted on informational terms) aren't backed by data shown on the page, and the 60% organic share in the cannibalization prompt is an assumption you should replace with your own.