PPC & Ads · Blog post · source The page shows no publish date.
AMC Audiences Without SQL with Pacvue Agent
Build Amazon Marketing Cloud audiences for a big sale without writing SQL
“the agent saved '200+ hours”
Per source From the tool's vendor, not independently tested.
Copy-paste prompt
Write an Amazon Marketing Cloud SQL query for this audience: shoppers who viewed [competitor brand] products in the last 60 days, didn't buy them, and have never bought from my brand. Explain each part of the query in plain words, and list the minimum audience size I should expect before activating it in DSP.
The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].
What they did
Itsumo, a Japanese e-commerce growth team, combined Sponsored Ads, Amazon DSP and Amazon Marketing Cloud in Pacvue for Amazon Japan's Prime Member Appreciation Sale. It used Pacvue Agent's audience building to turn business questions into AMC-ready SQL, then activated those audiences in DSP campaigns aimed at competitor customers and new-to-brand shoppers, while Sponsored Ads harvested high-intent demand.
How it went
Pacvue reports +76% new-to-brand customers, +124% sales and +20% share of voice, and Itsumo's Yoshika Ieiri says the agent saved '200+ hours as we prepared for the Prime Member Appreciation Sale.'
We only report what the source says. Results are self-reported unless noted.
Worth knowing
A vendor case study with no publish date on the page. The sales and new-to-brand gains come from the whole full-funnel plan, not the agent alone.