PPC & Ads · Blog post · source Oct 9, 2026 · Added
TACoS Diagnosis with StoreClaw
Find why TACoS is high when sales, keyword and ad data sit in different tools
“it found the cause within 10 minutes”
Per source From the tool's vendor, not independently tested.
Copy-paste prompt
Here are my last 30 days of sales by SKU, my ad spend by campaign and SKU, and my active coupons and discounts: [paste]. Show each SKU's share of sales next to its share of ad spend, flag SKUs where spend share is far above sales share, and flag campaigns whose bids didn't change when a coupon started or ended. List search terms with high spend and zero orders as negative candidates. Don't make changes.
The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].
What they did
Outdoor apparel brand Aventik connected StoreClaw to its Lingxing ERP sales data, SIF keyword data and SellerSprite market data. StoreClaw diagnosed the US store's high TACoS, proposed a fix, and after one-click approval from Aventik's operations lead, added negatives for 10 high-cost, zero-conversion search terms and ASIN targets through the Amazon Ads API, verified the changes and scheduled a weekly audit of those ASINs.
How it went
StoreClaw says it found the cause within 10 minutes: budget didn't match each SKU's sales contribution, and bids were out of sync with active coupons, buying expensive clicks on terms that didn't convert. The team had previously spent over 10 hours a week cross-referencing ERP sheets with ad reports. No before-and-after ACoS or TACoS numbers are given.
We only report what the source says. Results are self-reported unless noted.
Worth knowing
A vendor blog post about its own customer, with no results data. The useful idea is checking bids against coupon depth: a discount changes what a click is worth.