AI Return Insights and Listing Fixes in Amazon's Product Recommendations for Amazon Sellers

What they did

Amazon updated Product Recommendations (Growth Opportunities in Seller Central) with AI-generated summaries of actual customer feedback and commonly requested product information. When returns are linked to missing or incomplete detail-page information, the dashboard suggests listing improvements, and sellers can update the listing straight from the recommendation screen. To find it, go to Product Recommendations and open the Reduce costs tab.

How it went

Amazon gives no results for this feature. Sellers replying to the announcement complained about other parts of the page, such as ad recommendations that quote sales lift without the spend behind it.

We only report what the source says. Results are self-reported unless noted.

Worth knowing

This is a Seller Central forum announcement from about 11 months before Oct 2026. It only shows recommendations when returns are tied to missing listing information. It's free and built in, so it's a good first check before paying for a returns tool.

Copy-paste prompt

Here is Amazon's return-insight summary for my ASIN and my current listing: [paste both].
1. List each piece of information buyers say is missing or wrong (size, material, compatibility, what's in the box), with how often it comes up.
2. For each, show where it should go in the listing (title, bullet, image, A+ or attribute) and draft the exact text.
3. Flag anything the summary claims that my own return comments and reviews don't support.

The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].