PPC & Ads · Blog post · source Jun 5, 2026
Client Search Term Report Audit of 39,800 Rows with Claude
Find where a client's high ACoS comes from in a huge search term report
“$13,100 of non-converting spend”
Per source Reported by an agency about its own client work, not independently verified.
Copy-paste prompt
I'm uploading my Sponsored Products search term report. Give me: total spend, total sales and overall ACoS; spend on search terms with zero sales and its share of budget; the top 20 non-converting search terms by spend; and the top 10 search terms by sales with ACoS under 25%. Show the numbers in tables.
The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].
What they did
A PPC freelancer took a client's search term report (39,800 rows, March to June) and uploaded it to Claude with one prompt, after the client said their ACoS was high but they didn't know why. He then sent the client a Loom walkthrough of what to cut and what to scale.
How it went
He reports that in 5 minutes Claude showed $15,800 of spend, $37,500 of sales and a 42.1% ACoS, with $13,100 of non-converting spend (82.9% of budget) across 35,000+ search terms, and surfaced a few winners, such as one term with $16 of spend and $195 of sales.
We only report what the source says. Results are self-reported unless noted.
Worth knowing
A LinkedIn post that also sells his audit service. Check figures like these against Seller Central before acting, since a report this size is where a chat AI can miss rows.