PPC & Ads · Blog post · source The case study page shows no date.
Ad Swing Diagnosis with Claude and Intentwise
Find out why ad performance swung and act on it without opening the ads console
The case study reports ACOS improving by 10 percentage points for some campaigns while sales grew, and 2 hours a day saved on what-I-did client notes for high-spend accounts.
Per source From the tool's vendor, not independently tested.
Copy-paste prompt
Campaign set A is running at about 60% ACOS with flat sales and set B at about 80% ACOS with growing sales. Using the last 60 days of search term data, find the keywords and close variants whose spend or sales moved between campaigns, and show where each one is converting best. Recommend where to keep each keyword and where to add it as a negative.
The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].
What they did
Paula Lambert, senior director of marketplaces at the agency Emplicit, uses Intentwise's AI-driven What Changed report to explain ad performance swings. One brand saw flat sales at 60% ACOS but growth at 80% ACOS; the report traced the swings to one keyword and its variations migrating into different targeting, and her team isolated it in a few campaigns by adding it as a negative to the others. Emplicit also reads this data in Claude through Intentwise's AI Gateway MCP and can take advertising actions from there.
How it went
The case study reports ACOS improving by 10 percentage points for some campaigns while sales grew, and 2 hours a day saved on what-I-did client notes for high-spend accounts. Lambert says: '90% of the time, our team is not even going into the ads console.'
We only report what the source says. Results are self-reported unless noted.
Worth knowing
A vendor case study about Intentwise's own platform with no date on the page. The keyword finding came from its What Changed report; Claude is one of the places the team works with the data.