PPC & Ads · Reddit thread · source Aug 29, 2026

A Claude PPC Overhaul That Sank ROAS (Cautionary)

Learn what goes wrong when you restructure live campaigns on an AI's advice

$100

“out of a $100 budget they were 'barely selling $100'”

Per source Self-reported by the source, not independently verified.

Copy-paste prompt

Copy-paste promptStarter prompt (written by us)
Before you recommend any change to my Amazon campaigns, tell me: what in this data supports it, what could go wrong, and how I'd know within 14 days whether it worked.
Recommend at most 2 changes at a time, never touch my top-selling SKUs' existing campaigns, and remind me of the baseline numbers so I can roll back.

The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].

What they did

A seller whose Amazon ads were returning 3.5 to 4x ROAS asked Claude to analyze the campaigns, then followed its plan: moving the two best-selling SKUs out of existing campaigns into their own, and changing keywords. They pulled data from Helium 10 for it and pasted new data into Claude every three to four days for a month.

How it went

After a month, they say their 'ppc, keyword ranks, campaigns, everything is upside down': out of a $100 budget they were 'barely selling $100'. Each round of fixes made it worse, and they have 'literally tens of chats' where Claude says 'ooops, my bad, i missed that'.

We only report what the source says. Results are self-reported unless noted.

Worth knowing

One seller's account, with no screenshots. Replies point to the cause: everything changed at once, so there was no way to tell what broke it, and the AI kept reacting to noisy data. If you test AI advice, change one thing at a time and keep the old structure to compare against.

Original source

Reddit threadu/eshquiaPublished Aug 29, 2026 · reddit.com https://www.reddit.com/r/PPC/comments/1w1rp7r/i_hate_claude_for_amazon_ppc/Open the source

Keep going

Related use cases

PPC & Ads

Running Ads In-House After an Agency with Claude and the Helium 10 MCP

Take PPC back from an agency and have AI suggest and make bid changes you can follow ToolsClaude, Helium 10SourcePodcast episode · Angie Mosqueda (Serious Sellers Podcast #762)Source dateAug 24, 2026PromptStarter prompt
View promptHide prompt for Running Ads In-House After an Agency with Claude and the Helium 10 MCP,Starter prompt
Review my Sponsored Products targets for the last 30 days. For each target with ACOS above [X]% or more than [N] clicks and no sales, recommend lower bid, pause or keep, with the reason.
Show the list first; only make the changes I approve.

PPC & Ads

Six Claude Cowork Skills That End in Seller Central Flat Files

Build reusable Claude skills for listings, research and PPC that output upload-ready files ToolsClaude, Helium 10SourceYouTube video · Chris Rawlings (Orange Klik webinar)Source dateJun 17, 2026PromptStarter prompt
View promptHide prompt for Six Claude Cowork Skills That End in Seller Central Flat Files,Starter prompt
Here are my keyword performance export and targets: target ACOS [X]%, harvest after [N] orders, negate after [M] clicks with 0 orders.
List search terms to promote to exact match and terms to add as negatives, with the campaign and ad group for each, as a Sponsored Products bulk file I can review before upload.

PPC & Ads

Reading 4,000 Search Terms with Claude

Hand the weekly search term report sweep to Claude and approve each change ToolsClaudeSourceX post · Daniel PopaSource dateOct 27, 2026PromptStarter prompt
View promptHide prompt for Reading 4,000 Search Terms with Claude,Starter prompt
Here is my search term report for the last [14] days [attach].
Give me, in plain English: the search terms wasting money (spend over $[x] with no orders) and the ones worth scaling (orders with ACoS under [y]%).
For each, the exact change you'd make. Don't make any change until I confirm it.

PPC & AdsReported numbers

Replacing a PPC Agency with Claude and the Seller Labs MCP

Take Amazon ads back in-house from a $15,000/month agency
$75,000 a month“he was saving about $75,000 a month” vendor-affiliated
ToolsClaude, Seller Labs MCPSourceX post · Nhan Dinh (Seller Labs)Source dateOct 19, 2026PromptStarter prompt
View promptHide prompt for Replacing a PPC Agency with Claude and the Seller Labs MCP,Starter prompt
You have read access to my Amazon Ads and sales data. Don't change anything without my approval.
1. List my current campaigns and the products each one covers. Flag any campaign that mixes different product formats.
2. Propose a structure with one campaign per product format, each with its own keyword list pulled from search terms that already convert for that format.
3. For every change you want to make (new campaign, bid, budget, negative), tell me what and why, and wait for my yes.
4. Each week, report spend, CPC, sales and units by product format against the week before.

PPC & AdsReported numbers

PPC Reporting with Claude

Replace a paid PPC reporting tool with a self-owned dashboard
£876 a year“cancelling the £73/mo tool saves £876 a year” self-reported
ToolsClaudeSourceX post · deerhobbesSource dateSep 18, 2026PromptStarter prompt
View promptHide prompt for PPC Reporting with Claude,Starter prompt
You are my Amazon data engineer. Write a plain-Python script (standard library only) that:
1. Uses my Amazon Ads API refresh token to pull daily Sponsored Products campaign stats and the full search-term report for the last 30 days, plus the same 30-day window last year.
2. Uses SP-API to pull Sales & Traffic by ASIN, FBA inventory, and customer returns for the same windows.
3. Saves everything as one JSON bundle per day.
Then write a reconciliation check: for a date I choose, print total spend, clicks, orders and sales so I can compare them against my current PPC tool. Do not make any write calls to Amazon.