Product Research · Podcast episode · source May 23, 2026
Cerebro Export and Keyword Relevance Checks with Claude Cowork
Pull a keyword list and throw out the terms your product doesn't actually match
“the whole run took 10-15 minutes”
Per source From a vendor-affiliated source (see Worth knowing), not independently verified.
Copy-paste prompt
Here is my product truth card: [what the product is, materials, size, power/switch type, style, what's included, what it is NOT]. For each keyword in the attached Cerebro export, mark RELEVANT, PARTIAL or IRRELEVANT against the truth card, with a one-line reason. Flag terms that imply a different product type, a replacement part or a feature we don't have.
The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].
What they did
On Helium 10's AM/PM Podcast, the host and a guest demonstrated two Claude Cowork skills on a 'Tiffany style lamps' product. One drives Helium 10 Cerebro through Claude in Chrome and exports the keywords to Excel. The second, a 'product truth card' skill, holds what the product is and isn't and judges each keyword's relevance against it.
How it went
The export came back with 160 keywords. The relevance skill rejected terms such as 'Tiffany touch lamp' (the lamp isn't touch-operated), 'Tiffany lamp shades' (buyers want a replacement shade) and 'antique', and the whole run took 10-15 minutes.
We only report what the source says. Results are self-reported unless noted.
Worth knowing
Helium 10's own podcast, so tool-affiliated. The product truth card is the reusable idea: relevance judged against written facts about your product, not against search volume. Read the rejected list before you negate anything.