Restock Plans and Account Fixes with Amazon Seller Assistant's Agent for Amazon Sellers

What they did

At Accelerate 2025, Amazon added agentic capabilities to Seller Assistant (built on Bedrock), so it can act on a merchant's behalf with permission. That includes coordinating inventory orders and growth plans and implementing fixes for account issues. Its 2024 predecessor, Project Amelia, handled troubleshooting, inventory planning advice and listing-title brainstorming.

How it went

Amazon told CNBC that 1.3 million sellers have used its gen AI listing tools, which can produce about 70% of a product listing, and that it didn't plan to charge for Seller Assistant.

We only report what the source says. Results are self-reported unless noted.

Worth knowing

All adoption figures come from Amazon. See the 2026 plugin and workflow cases for later updates.

Copy-paste prompt

(Ask Seller Assistant in Seller Central.) "Draft a restock plan for my top 20 ASINs by sales: for each, show current FBA inventory, inbound, days of cover, and a recommended send-in quantity for the next 60 days. Don't create any shipment. Wait for my approval."

The source didn't publish its exact prompt. We wrote this starter so you can try the same workflow. Replace anything in [brackets].